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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Eric L who wrote (53670)3/18/2003 9:18:02 AM
From: JHP  Read Replies (1) of 54805
 
Eric
it is a very bloody raindeer,roadkill to be exact.

INSIGNIA: Insignia Solutions demonstrating Over-The-Air Repair on GPRS and CDMA phones at CTIA Secure System Provisioning technology shown on multiple phones with live server connections in Intel PCA Partner booth

Mar 17, 2003 (M2 PRESSWIRE via COMTEX) -- Insignia Solutions (NASDAQ: INSG) is
today demonstrating Insignia Secure System Provisioning(TM) (SSP) on several
phones utilising GPRS and CDMA networks at CTIA Wireless 2003, March 17-19 in
New Orleans, LA.

Insignia is demonstrating the capability for Over-The-Air Repair of mobile
terminals using its scalable and efficient end-to-end system using live GPRS and
CDMA networks connected to its carrier-grade back-end server software.

Insignia is also demonstrating how Secure System Provisioning works well on
devices using Intel FLASH and Intel XScale CPUs, as well as Intel-based servers
in the enterprise.

The spiraling cost of phone recalls and associated customer care costs due to
increasingly complex devices is driving the need for a complete offering that is
designed to integrate seamlessly into the existing wireless infrastructure.
Insignia Secure System Provisioning is the only Over-The-Air Repair system on
the market that combines a ground up architecture for wireless networks with a
massively scalable back-end server system and an open architecture that heavily
leverages SyncML DM and other emerging standards. This enables mobile operators
and device developers to deploy an efficient and secure technology that scales
from one to hundreds of millions of subscribers and that fully leverages their
existing infrastructure to provide maximum compatibility with diverse
technologies and devices.

"As increasing complexity is packed into mobile handsets, solving the growing
issue of phone recalls is crucial to mobile operators and handset
manufacturers," commented Peter Bernard, chief product officer, Insignia
Solutions.

"Working with Intel, these demonstrations show how our Secure System
Provisioning software provides Over-The-Air Repair through an open,
standards-based system that is scalable, secure and delivers fast ROI by
integrating closely into existing infrastructures."

Phone recalls and customer care costs due to software issues have already had a
profound effect on a number of manufacturers and operators, with hundreds of
millions of dollars spent fixing these issues through costly and timely recalls
involving consumers mailing their phones or physically bringing them into
service centers. In 2001 in Japan alone it was estimated that over 17% of
feature phones required a software recall and software recalls are estimated to
cost over $50 per phone when including all operator and manufacture costs as
well as churn and loss of airtime.

As data enabled phones become more complex and widespread in other geographies,
the costs to the industry begin to spiral out of control.

Insignia graphically demonstrates the effect of this increasing trend of recall
and customer care costs with its interactive calculator at
www.insignia.com/calc.

About Insignia Solutions
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