Auric Goldfinger's Short List Message Board

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Non-Tech : Auric Goldfinger's Short List

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To: afrayem onigwecher who wrote (11431)	3/29/2003 12:42:45 PM
From: StockDung	of 19428

WORTH MAG DUMPS ENTIRE STAFF By KEITH J. KELLY March 29, 2003 -- Worth magazine laid off its entire staff in the latest turmoil in the financial magazine market. But Worth founder and CEO W. Randall Jones insists the magazine will dodge a bullet and come back to life in the rapidly shrinking category. While he pink-slipped about 40 on March 27, Jones told Ad Age that he expected he could start hiring up to half of them back starting next week in his latest comeback bid. "I'm putting together my war economy restructuring plan," Jones told Ad Age. As part of that plan, he said he would cut frequency from the already truncated eight issues to six issues this year. It's the latest sign that the misery that has afflicted the category has not abated. In October, Time Inc. pulled the plug on Mutual Funds magazine just four years after buying it. The mag joined Your Money, Individual Investor and Family Money in the personal finance graveyard. At the time of the Mutual Funds collapse in October, Knight Kiplinger, head of Kiplinger's Personal Finance Magazine, said he did not think any of the survivors were making any money. "Everyone is running on fumes right now," he said at the time.

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