Hertz and Sirius Expand Satellite Radio Roll-Out
Monday March 31, 8:34 am ET
Expansion Plans Cover 33 Major Airport Locations and 28 vehicle models for Hertz
NEW YORK, March 31 /PRNewswire-FirstCall/ -- SIRIUS (Nasdaq: SIRI - News), the premier satellite radio broadcaster and only service delivering uncompromised coast-to-coast music and entertainment for your car and home, and The Hertz Corporation today announced plans to provide, by this summer, satellite radio service to Hertz customers at 33 major airport rental locations around the country.
(Logo: newscom.com )
Beginning April 1, Hertz and SIRIUS will offer satellite radio in Atlanta, Chicago, Dallas/Ft. Worth, Houston and Detroit, in addition to the current markets of Denver, Phoenix, Las Vegas and primary airport locations in California and Florida.
Additional major markets will be rolled out each month thereafter, culminating in 33 markets by July. Along with the major market expansion, Hertz will also be expanding the vehicles available with SIRIUS to twenty- eight different vehicle models.
"We are very excited to announce this expansion of our program with Hertz," said Doug Wilsterman, Senior Vice President OEM of SIRIUS. "Based on the initial success of this program, thousands of additional Hertz customers around the country will now be able to experience the commercial-free, uncompromised music and quality news, sports and entertainment programming that are the hallmarks of the SIRIUS nationwide service."
"We've had positive customer feedback from the initial launch of SIRIUS in California and Florida," said Brian Kennedy, Executive Vice President, Sales and Marketing for Hertz. "We believe the time is right to expand the SIRIUS initiative to a greater number of our major airport locations around the country."
SIRIUS offers 100 satellite streams of exceptional programming that include 60 streams of 100% commercial-free music and 40 streams of news, sports and entertainment nationwide.
Unlike conventional radio, SIRIUS -- with its commercial-free music format -- provides listeners with music programming that is uncompromised by the demands of regular commercial radio. |
