AMFR news out.(BSNS WIRE)American Fire Retardant Announces Readiness for National TV Launc
Week of April 7, 2003
American Fire Retardant Announces Readiness for National TV Launch Week of April
7, 2003
Business Editors
SAN DIEGO--(BUSINESS WIRE)--April 3, 2003--American Fire Retardant
Corp. (OTCBB:AMFR), today announced that all preparations have been
completed for the direct-response 3-in-1 Hero national television
campaign which will launch next week.
Jim Wheeler, AFRC's marketing director, stated, "As we announced
earlier, Greenwood and Hall as been retained as our Call Center and
Taylored Services has been hired as our Fulfillment Center. We are
pleased to announce that they are fully prepared for the television
campaign to launch nationally next week."
Steve Owens, president of AFRC, said, "We now have everything in
place to launch the television campaign for 3-in-1 Hero and all
systems are working very well. We are very excited about this campaign
and anticipate it to be a major success for American Fire Retardant in
2003. Consumers will be able to order the 3-in-1 Hero directly from
our website or call an 800 number which will be shown in the
television ad."
About 3-in-1 Hero - 3-in-1 Hero is a spray-on fire retardant for
fabrics that prevents flame from starting on draperies, upholstery,
rugs and other similar fabrics. Of course, it also inhibits
microorganisms such as dust mites and provides UV protection for the
fabric.
Steve Owens adds, "AFRC has worked for several years to bring
3-in-1 Hero to the retail market and we are extremely pleased that it
is going to be available to the public for protecting their homes from
fires that start on furniture or draperies." Owens concludes by
saying, "I think the public is going to be very excited about this
product as it can protect their home and lives from fire and also help
all those people with allergies to dust mites and other
microorganisms. We anticipate a very successful response from
consumers as we know it can improve their quality of life."
Safe Harbor for Forward-Looking Statements: Except for historical
information contained herein, the statements in this news release are
forward-looking statements that involve risks and uncertainties and
are made pursuant to the safe harbor provisions of the Private
Securities Reform Act of 1995. Forward-looking statements involve
known and unknown risks and uncertainties, which may cause the
Company's actual results in the future periods to differ materially
from forecasted results.
--30--TS/sd*
CONTACT: American Fire Retardant Corp.
Randy Betts, 619/258-3640
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: MANUFACTURING CHEMICALS/PLASTICS CABLE
TELEVISION/RADIO CONSUMER/HOUSEHOLD PRODUCT
SOURCE: American Fire Retardant Corp.
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