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Pastimes : Clown-Free Zone... sorry, no clowns allowed

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To: Knighty Tin who wrote (234921)4/10/2003 5:04:59 PM
From: maceng2  Read Replies (1) of 436258
 
Hong Kong tourism officials regret ad campaign

[Hey, anyone can have a bad day -ng- pb]

Tourism officials in Sars-hit Hong Kong are regretting running an ad campaign with the slogan: "Hong Kong will take your breath away."

With the epidemic spreading fear among travellers worldwide, the local tourist board must be ruing the day it commissioned the series of magazine ads, reports the Media Guardian.

Shortness of breath is one of the main symptoms of Sars which started in southern China and quickly moved to Hong Kong before spreading to other countries.

More than 100 people have already died and there are at least 3,000 reported cases worldwide - though most of the fatalities and cases are in China and Hong Kong.

A spokeswoman for the Hong Kong Tourism Board told the Wall Street Journal Europe the ad campaign, which has been running in British editions of magazines including Cosmopolitan and Conde Nast Traveller, as well as on billboards in Hong Kong, was commissioned before the outbreak.

She added they tried to pull the ads or get the headline changed to "There's no place like Hong Kong" but it was too late for some magazines.

ananova.com
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