StayinFront: StayinFront to provide Genta with CRM solution for sales force and marketing team System to serve as foundation of CRM strategy for product launches
Apr 15, 2003 (M2 PRESSWIRE via COMTEX) -- StayinFront, a leading global
provider of enterprise-wide customer relationship management (CRM) applications,
decision support tools and eBusiness systems, announced it has been selected by
Genta Incorporated (Nasdaq: GNTA) to provide a CRM system for use by its
marketing team and new field sales force. Genta, a biopharmaceutical company
with a focus on anticancer therapy, will use the system as a foundation for its
CRM strategy in support of two new products.
Genta will implement Visual Elk(tm) on laptops. Visual Elk is StayinFront's
industry leading, enterprise-wide solution for managing and integrating all
points of customer interaction. Genta will also deploy Panorama (tm), a powerful
data analysis and decision support tool specifically designed for non-technical
users, to provide managers with real-time information on sales activity and
effectiveness. Genta will utilise StayinFront's full range of support services
for these products, including Training, Help Desk, Asset Management and
Facilities Management.
"At this critical and exciting juncture in Genta's evolution, we wanted to
partner with a CRM provider that had significant pharmaceutical industry
expertise", said Phil Liguori, director of sales for Genta.
"We also looked for a solid value proposition and for a solution that was
flexible enough to grow along with us in our desire to become a customer centric
organisation. Of particular interest was the strong combination of operational
efficiency and analytical decision-making tools. The StayinFront offering gives
us exactly what we are looking for."
Thomas R. Buckley, CEO of StayinFront, said, "The ease of use, flexibility and
breadth of pharmaceutical specific functionality offered by StayinFront's
products, coupled with our unparalleled knowledge of CRM for the pharmaceutical
industry and the ability to offer long term support, were the key
differentiators that made us the ideal choice for Genta. These strengths have
been instrumental in helping us to build a strong customer base within the
pharmaceutical industry. We look forward to a long term partnership with this
fast growing company."
About Visual Elk(tm)
Visual Elk is designed to provide a single CRM platform that can manage and
integrate all points of customer interaction including sales, marketing,
customer support applications and the Web. Visual Elk is a highly configurable,
cost-effective, enterprise-wide solution. The unique Object-Oriented data models
utilised in Visual Elk allow an exact fit CRM system to be configured for use
with an existing business structure without costly and time-consuming
programming code. The system can be seamlessly delivered through multiple
applications simultaneously; across a network, via the Web or through a remote,
disconnected field force, giving maximum flexibility to the corporation as
technology and business needs change.
About Panorama(tm)
Panorama is a powerful data analysis and decision support tool specifically
designed for non-technical users. Through the use of intuitive Drag, Drop and
Drill technology, Panorama can be used to quickly and easily analyze sales,
marketing and financial information from any ODBC database. Panorama can be
delivered as a Windows application or through a browser, via the Web.
About Genta
Genta Incorporated is a biopharmaceutical company with a diversified product
portfolio that is focused on anticancer therapy. The Company's research platform
is anchored by oligonucleotide chemistry, particularly applications of antisense
and decoy aptamer technology. Genasense' (oblimersen sodium), the Company's lead
compound, is being developed in collaboration with Aventis and is currently
undergoing late-stage, Phase 3 clinical testing in several clinical indications.
Genta's pipeline also comprises a portfolio of small molecules, including
Ganite(tm) (gallium nitrate injection), oral gallium-containing compounds, and
Androgenics compounds for prostate cancer. For more information about Genta,
please visit our website at: www.genta.com.
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer
relationship management (CRM) applications, decision support tools and eBusiness
systems. StayinFront's family of products includes Visual Elk, the company's
flagship CRM software; Panorama, a powerful stand-alone or integrated data
analysis and decision support tool; Web Works, an eBusiness configuration
technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC
platform based devices; and Industry Add-ins and Solution Add-ins for specific
business management needs.
StayinFront offers a rapidly configured and implemented solution to manage and
integrate all points of customer interaction including sales, marketing,
customer support applications and the Web. Among the analysts following our
company and products is Dale Hagemeyer of Gartner Group, Inc.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois,
Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A
worldwide network of Implementation Partners installs and supports StayinFront
systems around the globe. The company can be contacted via the Web at
www.stayinfront.com. |
