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Technology Stocks : RGFX Raster Graphics

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To: David Barton who wrote (137)	8/1/1997 12:14:00 PM
From: darren_	of 593

I have a product idea that hit me last night. I'm going to submit it to the company and see what they think - seriously! >>RGFX has great technology, but all its revenue comes from a very few >>products (DCS5442 and PP5000) They really haven't realized much revenue from the P5000, yet. The leasing idea also represents an interesting opportunity from a customer standpoint. With leasing, a customer can venture into new markets such as billboards, displays, large format auto graphics, etc. and not have to worry about the commitment that comes with putting out that much cash. If the venture is successful, then RGFX has a sale. If it is not, then we have consumable revenue. If it is really successful, then this customer may opt to purchase the higher volume (higher margin) DCS machine. At first I felt that RGFX may have under-priced their P5000, but from a consumables standpoint, just getting the machines out there is very good for revenue. I am looking forward to new products in the near future. Darren

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