WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

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Nov 26 3:59 PM EST

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To: Jerry Miller who wrote (539)	8/1/1997 8:38:00 PM
From: Brian Gerbozy	of 1462

I think it is more than just thirst...as i said once before, it is emotional, you know, "The Real Thing..." "I'd Like To Teach the World to Sing..." and all that. There are people who will walk out of a cafe if they serve RC, or Pepsi, and I KNOW that these individual drinkers of the product are not keeping the price up, but the index funds and intitutions that are keeping the stock high have some of the same emotional reasons for buying the stock, it is Americana, it is part of our everyday language, this company will always ride high. Brian

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