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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: kech who wrote (53936)5/1/2003 10:24:51 PM
From: Mike Buckley  Read Replies (3) of 54805
 
Tom,

What would you say is the difference between FUD and "good marketing"?

From my point of view, there is no difference when FUD is truthful and is based on truth. It's when FUD becomes intentionally untruthful or is based on intentional falsehood that it becomes bad, unethical marketing.

FUD on the other hand, I would reserve for explicit and misrepresentative attacks on the competitor's products, timelines of deployment, expected success of competitors products etc.

I understand but I don't reserve use of the term to such limitations.

To be clear, I believe we need to remember that FUD is the acronym for Fear, Uncertainty, and Doubt. The acronym doesn't say anything about whether the reason for such concerns is valid or invalid. Similarly, it doesn't include any qualifications as to whether those concerns are based on truth or falsehood. Otherwise, the acronym might be FUDBOF (Fear, Uncertainty and Doubt Based On Falsehood :). Not that anyone has to agree with me, but that's why I think of FUD in a broad range that also includes truthfulness and good marketing.

-Mike Buckley
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