Technology Stocks & Market Talk With Don Wolanchuk Message Board

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Strategies & Market Trends : Technology Stocks & Market Talk With Don Wolanchuk

SOXL 58.12

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Jan 15 4:00 PM EST

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To: da_cheif™ who wrote (8655)	5/5/2003 7:54:37 AM
From: robert b furman	Read Replies (1) of 207831

Good Morning Chief, I guess I see the impact of them coming into the used market.There must be a lot of them out there as rent cars. Any car that gets used as a rental unit (in volume) is destined to a terrible resale value. The used car markets get flooded as the come out od service. When the PT came out - dealers sold them for 2-4000 over MSRP.Since it was a fad car - many who tired of it underpower got there head handed to them at trade in time. If you notice,it is all but impossible to find a cadillac in rental service.GM finally woke up and realized that if you want an image like LEXUS,INFINITY,or MERCEDES - you cant be renting them for 39.99 a day. The PT cruiser model variations are an excellent example of product differentiation - a key to marketing as a product matures in the market. JMHO Bob

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