SYQUEST Message Board - Msg: 1891600

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To: Michael Coley who wrote (3476)	8/2/1997 3:54:00 PM
From: Dale Stempson	of 7685

Re: Advertising Many are aware that Syquest has been putting a series of 1/2 page ads in newspapers recently. This morning I opened up the business section of the San Jose Mercury News and on page 3C is their latest ad. There is a large picture of a steel garbage can with an Iomega Jaz drive floating above it. In large bold letters are the words: "DUMP YOUR STUFF" followed by (in a smaller font) "and Expand Your Creativity." To the side and in the text it says, "Buy a SyJet drive now and get 3 gigs and a reliable SyQuest product..." There are also quotes from Windows, including: "Bigger, Faster and Better Than All That Jaz." There is also a new logo that includes the words "SYQUEST Cradle Your Genius." IMO, the ad is very effective. It promotes their flagship SyJet, it brings up the JAZ reliability issue, it targets the high-end "creative" market and it makes it appear that there's a war going on between SyQuest and Iomega. It would be nice to see the EdHeads stick to this type of advertising and abandon their press release promotions of misleading comments. Well done Syquest. Regards - Dale

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