ATCO -- Breakthrough in Sound Reproduction Message Board

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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction

ATCO 15.48

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Mar 28 5:00 PM EST

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To: Urlman who wrote (1267)	5/14/2003 3:59:17 AM
From: Savant	Read Replies (1) of 2062

RT-IBM + ATCO = Minority Report take this technology from 2001 article, mix in a little HSS, and..... Hey, YOU, don't squeeze the Charmin!! Recent analysis of your unconscious eye movements has targeted. you as a prime candidate for this annoying e-mail promotion! IBM researchers report that a growing number of large retail interests are embellishing their surveillance systems with technology that not only records customer eye movements and facial expressions, but interprets them as well. While the technology at issue here -- IBM's BlueEyes software -- was developed to create computational devices with the perceptual abilities that would enable them to work more easily with humans, it appears the retail industry has different designs on it. Clearly, BlueEyes' ability to determine a person's physical, emotional or informational state simply by analyzing video and audio information could help answer questions that have long plagued retailers: How many shoppers were bored by a particular promotion? How many were disgusted by being misted with a repellent men's cologne? As one might imagine using the technology in this manner has inspired the concern of privacy advocates who fear it heralds an era in which customer identities are cross-referenced to income and buying preferences. "Soon you won't only be able to capture how many people stopped by, but who they were," ACLU Associate Director Barry Steinhardt told The Technology Review. "Once identity is established it will be cross-referenced to capture that person's income and buying preferences. It's only a matter of time." Best, Savant

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