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Strategies & Market Trends : Heinz Blasnik- Views You Can Use
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To: MulhollandDrive who wrote (1779)5/23/2003 11:30:37 PM
From: GraceZ  Read Replies (1) of 4912
 
basically you are talking about refinements of existing technology

If I thought that way I could reason that a car is just a better horse and buggy, electric is just better steam and the PC is a refinement of the abacus, the Internet is just a better newspaper, etc.

I wasn't really talking about my industry so much as all the industries that I touched on in doing that job, ones that didn't exist ten years ago, that you might have argued we didn't need ten years ago.

The technology in my field was basically unchanged for over 100 years. Its being turned on its head with the advent of the new technologies. Oh I still do what I do and the photographer still does what they do and the tools have changed.....but the uses, processes and methods for delivery have been revolutionized and huge markets have appeared and disappeared. You'd be hard put to find any commercial area that doesn't use imagery. Just as a broadband connection changes the way that someone uses the Internet, having images made directly digital changes the kind and quantity of image use.

I'm finding my corporate clients are inventing new ways of using images since they now have a zillion other places for them and there isn't that awful wait and considerable expense they used to have going from film to offset printing. Cheap plentiful supply is creating its own demand. The demand for images is higher than its ever been in the thirty or so years I've been in the business. Just as nobody needed FedEx until someone created it and no one needed a PC or a car until they were around.
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