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Strategies & Market Trends : Booms, Busts, and Recoveries
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To: TobagoJack who wrote (34358)5/26/2003 12:53:36 AM
From: elmatador  Read Replies (1) of 74559
 
No recession here: Analysts at Goldman Sachs estimate that the global beauty industry—consisting of skin care worth $24 billion; make-up, $18 billion; $38 billion of hair-care products; and $15 billion of perfumes—is growing at up to 7% a year, more than twice the rate of the developed world's GDP. The sector's market leader, L'Oréal, has had compound annual profits growth of 14% for 13 years. Sales of Beiersdorf's Nivea have grown at 14% a year over the same period.

This growth is being driven by richer, ageing baby-boomers and increased discretionary income in the West, and by the growing middle classes in developing countries. China, Russia and South Korea are turning into huge markets. In India, sales of anti-ageing creams are growing by 40% a year, while Brazil has more “Avon Ladies” (900,000) than it has men and women in its army and navy. Although the industry's customers are predominantly women, it is increasingly marketing itself to men too.

This week's The Economist.

Elmat's comments: I don't think the US would consider an invasion to face 900,000 Avon ladies with more fire power than the Feddayn Saddam who throw away their weapons and ran away from the invaders <g>.

USD1 billion is generated in sales yearly by the Avon Ladies "armed forces".
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