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Technology Stocks : InfoSpace (INSP): Where GNET went!
INSP 85.16+15.6%3:59 PM EST
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To: White Shoes who started this subject5/27/2003 2:40:03 AM
From: Puck  Read Replies (1) of 28311
 
Should Infospace change its name? Normally I'm against the idea of a corporation changing its name, unless its name is really stupid, because doing so doesn't accomplish anything except to confuse people. It's been my observation that when corporations do so it is invariably an attempt by management to distance the company from its past when the past has been regrettable; but this doesn't change the only thing that counts, which is reality, ie. Phillip Morris is still Phillip Morris (the biggest, baddest tobacco company around) by any other name--even though its management currently wishes the company to be known by the quasi-classical, ersatz latinization Altria. I have been thinking, however, that in Infospace's case a name change might be unusually appropriate and actually have some utility. Now that senior management has been almost entirely reconstituted and the company is in the process of rejuvenating, if not reinventing, itself and hopefully may actually be in the throes of a rebirth; I think a name change would be fitting to express both that the company is evolving from one phase into another and that Infospace has been liberated from one man with whom it has been so closely identified and who has such negative associations with the excesses of the most recent gilded age. Any comments?
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