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Pastimes : NNBM - SI Branch

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To: elpolvo who started this subject5/30/2003 2:51:07 PM
From: altair19  Read Replies (4) of 104157
 
Check this out - Clappy, you are going to go crazy! It was sent to me by a friend. It's a modern day Rube Goldberg and it's totally for real.

Altair19 (I copied the email too)

Go to the link at the end of this message,

> > click on it, or cut and paste, and then watch

> > -- in fact you need to watch it more than

> > once to really appreciate all the action.

> >

> > It's the new Honda commercial in the UK.

> > Very important that you understand:

> > There are NO computer graphics nor digital

> > tricks in the film.

> >

> > Everything you see really happened, in real time,

> > in ONE SHOT (#606), exactly as you see it, with

> > no film cuts.

> >

> > The film took 606 takes! On the first 605 takes,

> > something, usually very minor, didn't work.

> > They would then have to set the whole thing up

> > again.

> >

> > The crew spent weeks shooting night and day.

> > By the time it was over, they were ready to change

> > professions. The film cost six million dollars

> > (holy ----!) and took three months to complete,

> > including a full engineering of the sequence.

> >

> > In addition, it's two minutes long, so every time

> > Honda airs this LONG film ad on British television,

> > they're shelling out enough dough to keep any one

> > of us in clover for a lifetime. However, it is

> > fast becoming the MOST downloaded advertisement

> > in Internet history.

> >

> > Honda executives figure the ad will soon pay for

> > itself simply in "free" viewings. (Honda isn't

> > paying a dime to have you watch this commercial!)

> >

> > When the ad was pitched to senior executives,

> > they signed off on it immediately without any

> > hesitation -- including the costs.

> >

> > There are six and only six hand-made Accords in

> > the world. To the horror of Honda engineers, the

> > filmmakers disassembled two of them to make the

> > film.

> >

> > Everything you see in the film (aside from the

> > walls, floor, ramp, and complete Honda Accord at

> > the end) are parts from those two cars. The

> > voiceover is by Garrison Keillor.

> >

> > When the ad was shown to Honda executives, they

> > liked it and commented on how amazing computer

> > graphics have gotten. They fell off their chairs

> > when they found out it was for real.

> >

> > Oh, and about those funky windshield wipers.

> > On the new Accords, the windshield wipers have

> > water sensors and are designed to start doing

> > their thing automatically as soon as they become

> > wet. It looks a bit weird in the commercial, but

> > that water triggered them.

> >

> > Link to Honda's new Accord Ad

> > or

> > home.attbi.com

 

 
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