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Technology Stocks : RGFX Raster Graphics
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To: Sam Citron who wrote (144)8/4/1997 12:59:00 PM
From: darren_   of 593
 
<<Darren, what do you think? Still think it's priced too low? I'm not "in the biz", except as an equity owner, and am just starting to get up to speed on this industry.>>

First of all, I have great respect for David Barton's opinion and I am very glad to have him on board here. About the price, I do feel that if RGFX lowered the price that it really wouldn't have any big effect on sales UNTIL the market became aware of the product. Yes, RGFX is a big name overseas but I subscribe to about 3 related magazines and I haven't seen RGFX's name yet (although they did pop up in a short non biased article on LFDP in a supplement to Graphic Arts Monthly). The intro of the P5000 has already undercut (by >$20,000) a few other printers that are inferior to it.

What I would like to see is a go-for-the-throat advertising campaign aimed directly at it's competition with side-by-side comparisons of the printers it is up against - prices and everything. I feel that the $8k price cut SHOULD be used to get the name out there, but only after they advertise it. There are alot of printers selling at $20k-$35k and a price cut for the P5000 would help, but who can buy a printer that they don't know about?

I am going to send a few magazines in to RGFX and let them know how I feel about their advertising campaign. I think that the whole "homogenious language" excuse is a bunch of crap.

Darren
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