Its all about the human nature, il. Look to the managers who had made a career out of 2G. They were up there and they've got stuck. They went for 3G since it was a 'more of the same' and they had proof that it had succeeded. Who could had counter acted? Now their credibility it is at stake too.
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For want of a better idea, many companies often rely on a tried-and-true success formula. And why not? What worked before to pull their organization into profitability will surely work again, right?
Not so, according to Donald Sull, assistant professor at Harvard Business School. The sad truth is that a success formula may frequently go stale or, as he puts it, "harden," for a complex set of reasons that are, in fact, surprisingly predictable—though not easy to avoid.
he writes in his new book, Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them.
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