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To: SI Bob who wrote (18647)	6/10/2003 4:46:17 PM
From: Jon Tara	Read Replies (1) of 32918

The good old days ain't coming back any time soon, Bob. The bubble we wittnessed recently is of historical proportion - South Sea, tulips, 1929, etc. Don't think we'll see another one like that for a while. Probably not in our lifetimes. You've got a balancing act to do with advertisers. Limit the discussion to strictly stocks, and you reduce the number of page views. Don't limit it, and you lower the value of a page view. But I think the PRIMARY reason for lower ad rates at SI today vs a couple of years ago are: - Significantly lower online ad rates over-all - Recognition that ads placed on discussion threads have a very low impact - are effectively ignored by users - compared with ads on other types of sites or other locations within a site. This was NOT recognized by the industry early on, and resulted in excessivly high ad rates on discussion sites. The market has now corrected this. - Less advertising dollars available for market-related products, as brokers continue to fail and consolidate, and those that remain tighen their belts

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