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Pastimes : The Boxing Ring Revived
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To: Tom Clarke who wrote (6466)6/20/2003 7:54:23 AM
From: Lane3  Read Replies (1) of 7720
 
Can anyone explain this to me? Boggles my mind.

Appeals Court Sides with Lee in Spike Battle
Thu, Jun 19, 2003 07:17 PM PDT

LOS ANGELES (Zap2it.com) - An appeals court has upheld director Spike Lee's injunction against Viacom preventing the media conglomerate from changing the name of cable network TNN to Spike TV anytime soon.

A panel of appellate judges in New York ruled Thursday (June 19) that a lower court's granting of the injunction was legal, Reuters reports. Lee -- whose full name is Shelton Jackson Lee -- has claimed that Viacom is using the name Spike to create an association between him and the network that does not exist.

Poppycock, Viacom argues -- though not in those words. The company is re-positioning TNN as "the first network for men" and says the name Spike TV reflects the cable channel's maleness.

"This case is far from over ... and we still expect to be vindicated ultimately," TNN spokesman Robert Pini says in a statement. "We firmly believe that we have an absolute right to use the common word 'spike' to name our network."

Viacom also says it's losing piles of money by not being able to make the name change. Advertisers have made commitments to buy time on the network based on the re-branding, and the company is worried about buyers pulling out if the change is held up for a long time.

Interestingly, Lee is now working for Viacom, executive producing and directing a movie about San Francisco gangs for Showtime called "SFC." The movie could end up serving as a series pilot.
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