KT Launches Wireless Internet Marketing for Foreigners
By Kim Deok-hyun
Staff Reporter
KT, Korea’s giant fixed-line operator, said yesterday it began a marketing blitz for foreign residents and businessmen to promote its wireless Internet access services.
As a part of its efforts, the company said it opened an English-language Web site at first.nespot.com/english/web, offering guides on how to subscribe to the company’s Nespot wireless Internet service.
Foreign users can subscribe to wireless Internet access using their credit card and also download the necessary software for the service via the website, KT said.
KT currently has some 1,000 foreign customers among its 230,000 wireless Internet subscribers. Foreign users in Korea have encountered difficulty in subscribing to the service because resident identification numbers were required for subscription.
The wireless Internet access, or wi-fi, allows users to log on to the Internet from laptop computers or other handheld devices such as personal digital assistants when they are near a base station.
In March, KT built 8,300 base stations or ``hot spots’’ in airports, universities, shopping malls and fast-food restaurants for the uptake of wi-fi technology.
KT targets some 550,000 to one million Nespot subscribers by the end of this year. The company plans to increase the number of hot spots to 18,400 nationwide in 2003.
kdh@koreatimes.co.kr
06-22-2003 18:15
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