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Non-Tech : Just For Feet (FEET)

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To: Scott Finchler who wrote (280)8/5/1997 10:04:00 AM
From: Walter High   of 750
 
Scott:

I agree that FEET still has a lot of markets to crack. They have yet to come to North Carolina and we fit into their general plan of basing store mainly where people wear sneakers all year round. The few stores that have been opened north of the rust belt are isolated examples so far (i.e., Mall of America, Times Square (soon), London, England).

More typical of FEET's strategy is Houston where they have opened two stores and will open four more all at once. They are also going into San Diego in the same fashion. There are a limited number of markets that can support this type of blitz, though. And as I pointed out, you get diminishing percentage returns as your store base increases in numbers.

Over the long term, growth has to depend on increased same store sales and I believe the market looks more at the same store sales figures than at the number of new openings. Good luck with your calls; hope you retain the premium on them.

Walter High
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