Qualcomm Incorporated (QCOM) Message Board

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Technology Stocks : Qualcomm Incorporated (QCOM)

QCOM 178.29

-1.6%

Dec 12 9:30 AM EST

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To: John Carragher who wrote (129894)	6/25/2003 11:06:51 AM
From: Art Bechhoefer	Read Replies (2) of 152472

I guess Sony was too interested in its PlayStations and not enough concerned about other products. Sony likes proprietary products--ones that are slightly different from competing systems. Maybe they felt that the best they could do was make what many would see as a commodity, not as a special product exclusive to Sony. An example is their MemoryStick, a removable flash memory card that has its own unique shape, used for Sony digital cameras and other devices that need solid state storage. Sony could have gone along with the standard formats, such as Compact Flash and SD (a smaller size format for security based storage), but instead they chose to make their own format, even though it had no special features that would make it better than the existing types. The exact opposite strategy is used by Samsung, which floods the market with commodity type products (but that also includes a camera phone) and hopes that economics of scale will make them the low cost producer. Art

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