About Us
For over 20 years, chefs at the finest restaurants have relied on one person to bring them the highest quality truffles, and truffle products: Rosario Safina.
During his time as President of Urbani USA, Rosario became the driving force behind the popularization of truffles, and its transformation from elite luxury to everyday staple for millions of food lovers across the country. His depth of knowledge on the subject, along with the publication of his book “Truffles” in 2002, made him a noted authority and frequent guest expert for the likes of Martha Stewart Living, the New York Times, Vogue and CNN.
Rosario has a history of landmark product introductions and innovations in the United States:
1984 First importer of Fresh Truffles on a weekly basis
1985 Introduced Truffle Oil
1991 Introduced Truffle Butter & retail line of Truffle Oil and Porcini
1994 First importer of South African Porcini
1998 One of the first importers of Iranian Caviar
2002 Author of the first U.S.-published book on Truffles
Now he’s embarking on a personal journey, bringing his undying passion for fine foods, his unending quest for the new and exotic, and his unmatched expertise to launch his own eponymous line – da Rosario.
With a wide variety of products to suit and tempt every taste, the da Rosario line debuts with truffles, caviar, american paddlefish, american caviar, russian caviar, iranian caviar, fresh truffles, truffle oil, Foie Gras, Smoked Fish and Wild Game.
Be among the first to savor the possibilities, and find out why the first name in truffles has the last word on fine foods.
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