Intel interested in art -- or digital video?............................
Intel and CalArts Announce Long-Term Program to Enable Next-Generation Digital Art
Business Wire - August 05, 1997 13:50
SANTA CLARA, Calif.--(BUSINESS WIRE)--Aug. 5, 1997--Intel Corporation and The
California Institute of the Arts (CalArts) today announced a long-term initiative to encourage
the exploration of interactive, digital art forms across a wide range of artistic disciplines.
As a first step, Intel is helping CalArts create a central Digital Laboratory with networked,
Pentium II processor-based workstations, which will allow all of the Institute's schools - Art,
Dance, Film/Video, Music, Theatre and Critical Studies - to collaborate on common projects.
In addition, the workstations will be distributed among each of the schools at CalArts,
benefiting students in a variety of disciplines.
"For the past decade, the impact of special effects on film and broadcast have been obvious.
But now - with the Internet, DVD on the way, connected PCs offering amazing graphics, audio
and video capabilities, and new communication capabilities coming to the home - the
opportunities exist to create something unique," said Avram Miller, vice president and director,
Corporate Business Development, Intel Corporation.
"Since our founding in the late `60s, CalArts has always been committed to experimenting with
new technologies in the arts," said Steven D. Lavine, president, CalArts. "In recent years, the
momentum for creative innovation has accelerated at an unprecedented pace. The central
obstacle has been access to and the cost of ever-changing technology. Now, with Intel, I see
almost no limit to the creative possibilities. This initiative will help the way art and entertainment
grow in an era of interactive technology."
"The combination of CalArts and Intel marks a progressive and exciting alliance dedicated to
pushing the boundaries of creativity," said Jeffrey Katzenberg, a partner at DreamWorks and a
CalArts trustee who played a central role in bringing CalArts and Intel together. "By joining
forces, these two companies demonstrate remarkable corporate intelligence and reinforce their
commitment to developing new forms of artistic expression."
Intel and CalArts hope that providing the Institute's schools with leading-edge technology will
enable the creation of new ways of artistic expression, as well as increase awareness in the
creative community as to the potential for interactive entertainment. Intel and CalArts plan to
offer seminars and forums that develop new approaches to digital art forms.
Offering performance equal to and surpassing traditional systems, for a fraction of the cost, Intel
Architecture-based workstations will enable the next generation of artists to develop their talent
with the latest technology.
Background
The California Institute of the Arts is a four-year, fully accredited institution of all the visual and
performing arts. The Institute takes pride in its established reputation as a national and
international leader in art, dance, film/video, music, theatre and critical studies. At its inception,
the Institute and its philosophy were guided by its founders, Walt and Roy Disney and Lulu
May Von Hagen, and was established as a community where creativity in students was to be
nurtured by accomplished artists in an atmosphere unrestricted by traditional boundaries.
Since that time, CalArts has been committed to the application of new technologies in the arts.
With the engineer Shuya Abe, founding faculty member Nam June Paik developed the first
image synthesizer. Well before most other music schools, CalArts' music school made a major
investment in synthesized sound. Now, electronically generated scores are accepted as a matter
of course in music schools and ensembles nationally and internationally.
CalArts' design program was one of the first in the country to become computer-based. Now,
it is impossible to imagine a design program that is not. Today, the Institute is a leader in current
technology and provides an atmosphere of creative and intellectual ferment whereby young
artists are stimulated to use their imaginations to create works of art that have the power to
touch people on a variety of levels.
As artists, filmmakers, educators and researchers, CalArts alumni serve and shape the
computer graphics and software industries. CalArts graduates are honing the cutting edge of the
animation industry at Industrial Light and Magic, Pixar, Pacific Data Images, Wavefront
Technologies and Rhythm and Hues as well as major studios, such as Disney, Warner,
Dreamworks, Kroyer, Metrolight, Mr. Film and Klasky Csupo.
Among the distinguished CalArts alumni now assuming leadership roles in the arts are John
Lasseter, director and vice president of Pixar, the director of the industry's first
computer-generated film, "Toy Story"; Tim Burton, director of "Mars Attacks," "Batman" and "
Beetle Juice"; and Disney animation directors Gary Trousdale and Kirk Wise, who directed
"Beauty and the Beast" and the "Hunchback of Notre Dame."
Intel, the world's largest chipmaker, is also a leading manufacturer of personal computer,
networking and communications products. Additional information is available at
www.intel.com/pressroom .
NOTE TO EDITORS: Other brands or products are trademarks or registered trademarks of
their respective holders.
CONTACT: Intel Corporation
Lynn Heinisch, 408/765-7353
lynn_heinisch@ccm.sc.intel.com
or
CalArts
Anita Bonnell, 805/253-7832
abonnell@muse.calarts.edu |
