RT-Sony named #1 Best Brand--good company to market HSS
For Fourth Year in a Row, Sony Named #1 in Harris Interactive's Best Brands Surv
/FROM PR NEWSWIRE NEW YORK 800-776-8090/
TO BUSINESS EDITOR:
For Fourth Year in a Row, Sony Named #1 in Harris Interactive's Best Brands
Survey
NEW YORK, July 23 /PRNewswire-FirstCall/ -- For the fourth year in a row,
and the sixth time in the last nine years, Sony has been chosen as the number
one brand, according to the annual Harris Interactive(R) survey of the best
brands. Since The Harris Poll(R) began measuring "best brands" in 1995, Sony
has been named number one six times (1996, 1998, 2000, 2001, 2002 and 2003).
"This poll underlines very strongly the linkage between corporate reputation
and brand image," Harris Interactive stated in a press release issued July 23,
2003.
This year's poll reflects the results of an online survey of 879 adults in
the United States conducted between June 16 and June 22, 2003. The survey
asked respondents to name the three brands they considered the best. In the
nine years since Harris Interactive began asking this question, Sony has never
been lower than third. Sony led this year's list followed by Kraft, Dell,
General Motors and Microsoft. The results of the survey were released today.
"We are very proud that The Harris Poll respondents continue to recognize
Sony's brand value across all of our businesses from electronics to
videogames, motion pictures, television, digital entertainment and music,"
said Howard Stringer, Chairman and CEO, Sony Corporation of America. "Our
ability to continually sustain this strong brand recognition is a reflection
of Sony's commitment to quality and innovation, together with the indomitable
passion and dedication of our employees around the world."
Sony Corporation of America, based in New York City, is the U.S.
subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading
manufacturer of audio, video, communications and information technology
products for the consumer and professional markets. Its music, motion
picture, television, computer entertainment, and online businesses make Sony
one of the most comprehensive entertainment companies in the world. Sony's
principal U.S. businesses include Sony Electronics Inc., Sony Pictures
Entertainment, Sony Music Entertainment Inc., and Sony Computer Entertainment
America Inc. Sony recorded consolidated annual sales of over $62.3 billion
for the fiscal year ended March 31, 2003, and it employs 161,100 people
worldwide. Sony's consolidated sales in the U.S. for the fiscal year ended
March 31, 2003, was $20 billion. Sony Corporation of America's homepage is:
sony.com.
Harris Interactive(R) (www.harrisinteractive.com) is a worldwide market
research and consulting firm best known for The Harris Poll(R), and for
pioneering the Internet method to conduct scientifically accurate market
research. Headquartered in Rochester, New York, U.S.A., Harris Interactive
combines proprietary methodologies and technology with expertise in
predictive, custom and strategic research. The Company conducts international
research through wholly-owned subsidiaries-London-based HI Europe
(www.hieurope.com) and Tokyo-based Harris Interactive Japan-as well as through
the Harris Interactive Global Network of local market- and opinion-research
firms, and various U.S. offices. EOE M/F/D/V
SOURCE Sony Corporation of America
/CONTACT: Lisa Gephardt of Sony Corporation of America,
+1-212-833-6826,Lisa_Gephardt@sonyusa.com; Nancy Wong of Harris Interactive,
585-214-7316,nwong@harrisinteractive.com/
/Web site:
sony.comhttp://www.sony.com/SCA/index.htmlhttp://www.harrisinteractiv
e.comhttp://www.hieurope.com/
Jul-23-2003 19:30 GMT
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