Samsung 25th in Top Global Brands 2003
BusinessWeek/Interbrand's 2003 Rankings have just been published:
bwnt.businessweek.com
For the third year in a row, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish a ranking of The 100 Best Global Brands by dollar value. ... Interbrand, the world's leading branding consultancy, has calculated the brand values using the method it pioneered 14 years ago and has since used to value more than 3,000 brands. Brand value is calculated as the net present value of the earnings that the brand is expected to generate and secure in the future. ... Brand value shouldn't be confused with the value of sales or the stock market capitalisation of a company. Rather, it's a reflection of how a company should value the brand as an asset, rather like patents or other intellectual property.
Nokia holds onto the 6 slot while their competitor Samsung moves from 34th last year to 25th this year, behind Sony but well ahead of Panasonic, Ericsson, and Motorola.
This year Nokia lost brand asset value marginally (-2%) while their competitor Samsung gained significantly (+31%), and in fact was the biggest gainer again for the 2nd consecutive year.
Last year Samsung posted a 30 percent increase in brand value to $8.3 billion from $6.4 billion in 2001 when they moved from 42nd place to 34th, and this year the asset value increased to $10.8 billion.
HP (+18%), SAP (+14%) & Dell (+12%) were the other big gainers in tech.
Motorola dropped from 74th to 81st this year (-9% in value) and the big loser was Ericsson dropping from 71st to 80th from (-12% in value).
The Top Ten Global Brands in 2003 as Valued by Interbrand:
·
Brand Value % change Brand Value Country
2003 over 2002 of
Rank Brand $ MILLIONS prior year $ MILLIONS Origin
·
1 Coca-Cola 70,453 1% 69,637 US
2 Microsoft 65,174 2% 64,091 US
3 IBM 51,767 1% 51,188 US
4 GE 42,340 2% 41,311 US
5 Intel 31,112 1% 30,861 US
6 Nokia 29,440 -2% 29,970 Finland
7 Disney 28,036 -4% 29,256 US
8 McDonald's 24,699 -6% 26,375 US
9 Marlboro 22,183 -8% 24,151 US
10 Mercedes 21,371 2% 21,010 Germany
·
Other Top Tech Global Brands in 2003 as Valued by Interbrand:
·
12 Hewlett-Packard 19,860 18% 16,776 US
17 Cisco 15,789 -3% 16,222 US
20 Sony 13,153 -5% 13,899 Japan
24 Oracle 11,263 -2% 11,510 US
25 Samsung 10,846 31% 8,310 South Korea
29 Dell 10,367 12% 9,237 US
32 Nintendo 8,190 -11% 9,219 Japan
35 SAP 7,714 14% 6,775 Germany
39 Canon 7,192 7% 6,721 Japan
48 Xerox 5,578 5% 5,308 US
58 Sun Microsystems 4,465 -6% 4,773 US
59 Philips 4,464 -2% 4,561 Netherlands
64 AOL 3,961 -8% 4,326 US
65 Yahoo! 3,895 1% 3,855 US
74 Amazon.com 3,403 7% 3,175 US
79 Panasonic 3,257 4% 3,141 Japan
80 Ericsson 3,153 -12% 3,589 Sweden
81 Motorola 3,103 -9% 3,416 US
·
Data: Interbrand, J.P. Morgan Chase & Co., Citigroup, Morgan Stanley
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Previous post on Samsung's brand value here:
Message 17804826
- Eric - |
