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Politics : Politics for Pros- moderated
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To: JohnM who wrote (4417)8/6/2003 4:38:57 PM
From: Nadine Carroll  Read Replies (1) of 793689
 
But those frames are in conflict with and always subordinate to getting the story right

They ought to be subordinate, but they are not and cannot be - since they are frames, they determine the very nature and content of the story.

If the story of a big business hitting bad times is framed around the impact of layoffs on the 'stakeholders', then the story will naturally concentrate on the human suffering of the laid off workers, with a few digs thrown in at the compensation of the managers. It won't discuss the nature of the marketplace, why the company got into trouble, or what it needs to do to turn itself around.
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