PRESIDENT GEORGE W. BUSH Message Board

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Politics : PRESIDENT GEORGE W. BUSH

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To: Neeka who wrote (440753)	8/10/2003 2:03:33 PM
From: stockman_scott	Read Replies (8) of 769667

The Ethics of Persuasion: Some Guidelines by Edward L. Bernays 1. Do Not Use False Evidence 2. Do Not Use Illogical, Unsupported Reasoning 3. Do Not Falsely Represent Yourself 4. Do Not Conceal Your Purpose or Interest 5. Do Not Cover Up Consequences 6. Do Not Use Baseless Emotional Appeals 7. Do Not Oversimplify Complex Situations 8. Do Not Pretend Certainty 9. Do Not Advocate What You Don't Believe Yourself bushwatch.com

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