China Warehouse- More Than Crockery Message Board

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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (480)	8/22/2003 10:19:21 PM
From: RealMuLan	Read Replies (1) of 6370

GM drives toward luxury-car market in China Near-term plan for at least 3 Cadillacs Chinese showing desire for `prestige' MICHAEL ELLIS REUTERS NEWS AGENCY DETROIT—General Motors Corp. plans to assemble at least three Cadillac cars in China in the next two years as part of aggressive plans to launch the brand in the fastest-growing automotive market in the world. GM sees a sizable amount of pent-up demand for luxury vehicles among a growing number of wealthy consumers in China. "On top of explosive growth, the desire for prestige products in China makes that market very attractive to us," John Howell, Cadillac's director of global brand development, said in an interview. GM's Buick division now serves as the company's premium line in China, but the addition of Cadillac, as well as Saab, will add a higher level of luxury. GM will assemble the Cadillac CTS sedan and the SRX mid-size sport-utility vehicle at the company's joint-venture plant in Shanghai next year. The same plant will be used for the next-generation Seville, to be called the STS, in 2005, Howell said. thestar.com

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