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MORGAN HILL, Calif., Aug. 7 /PRNewswire/ -- CIDCO Incorporated, a leading
supplier of Caller ID and other intelligent telephone equipment, today
announced that it has been selected to by SBC Communications Inc., parent
company of Southwestern Bell and Pacific Bell, to market, distribute and
support Caller ID capabilities to over nine million telephone customers in
California and five southwestern states.
Starting September 1, 1997 and continuing for three months, CIDCO will
launch a direct marketing program to customers of SBC Communications, the
parent company of Southwestern Bell and Pacific Bell. CIDCO will manage an
extensive direct marketing program to encourage customers to try Caller ID,
offering them free devices, service activation and support. This will be the
largest company-wide Caller ID marketing program either company has ever
launched.
"We're pleased to have the opportunity to bring Caller ID to many new
customers in the southwestern U.S. and California," said Daniel Eilers,
CIDCO's president and chief executive officer. "We believe that Caller ID can
help people manage their lives by giving them the ability to decide if they
wish to speak to a person who has called their home. We have worked closely
with SBC for many years and look forward to continuing to work with them
through this major program."
CIDCO Incorporated is a producer of smart phones and other products which
support intelligent network services being offered by telephone companies. It
is the world's leading supplier of Caller ID and has sold over eighteen
million products, including Caller ID display units, network feature
telephones, advanced cordless telephones and smart screen phones utilizing
ASDI technology. CIDCO's products are provided to telephone subscribers
through a variety of channels which include distribution arrangements with
leading telephone companies worldwide and numerous retail outlets.
Additionally, the Company has announced the iPhone, a smart phone enabling
Internet access. |
