I read parts of the Wired article. The quotes on the net were "slightly" innacurate. Wired is the Popular Science of Tech magazine. Everything whizbang and lab futuristic, and nothing every materializes from their projections. We will be waiting for the first Popular Science air car, futuristic atomic monorail, propellor beanie vertical lift off office worker 2000 years from now. Ditto Wired and its nano-techno blather, sans doot.
In fact quotes from Gem experts or jewelers stated that that these diamonds, while spectacular looking, could be detected as artificials "right away". If several gemologists independently made that claim, they had better be able to back it up. The gems they did show were deep yellow and not 58 point faceted. In fact they were slighly odd shapped crystals for diamond. I don't mean badly shapened, but not common. They were grown, or with the final shape in mind it would seem.
Whatever the abilities of the gem makers, whom I have heard about for the past 8 or so years with varying degrees of abilities to grow gem diamonds, the marketing technique these Floridans are employing is not guaranteed to make them a paying market. People do not want to pay 50 dollars for a diamond. They do not want to pay 500 dollars for a diamond. They want something valuable, not merely pretty.
Mines mine stones for 25 dollars or less a carat. It's dirt cheap by the boatload. Hard to beat in a furnace factory. The cutting, which everyone has to do, is expensive. The marketing takes a monster company with billion dollar clout. Birks, DeBeers etc.. And anyone who buys "cut" off the CSO, has a gas-tight marketing agreement with them. Buy off us exclusive, or get your diamonds from the air. This is the nut you have to crack. Merely having a product that is twice to 10 times the cost of the raw earth diamond, while initially fascinating, does not in the end do anything for you.
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