In 1992, two men, Marc Wexler and Sam Pugliese launched a soft-serve business, selling fat free ice cream mix to small yogurt-and-ice cream shops.
Excited by the enthusiastic response to this delectable fat-free treat, they were prompted to market this treat to the masses.
After long and thoughtful days and many sleepless nights, they created The Silhouette Diet Ice Cream Sandwich, a formulation of their fat free mix, sandwiched between two low fat chocolate wafers. Through trial and error and many tastings, they soon realized they had a terrific product.
Now they required public approval as well.
They packed their product into a van, supplied themselves with dry ice and hit the road. Enthusiastically and tirelessly, they worked to obtain footholds in supermarkets and gain Silhouette products the recognition it so richly deserved.
Eventually, came the big break with the addition of Mel Weitz Food Towns and D'Agastino's Food Chains in Manhattan. Silhouette finally had a chance to prove itself. Through their persistence and over time, they built up small routes in Manhattan, gaining the patronage of independent food stores, such as West Side Market and The Gourmet Garage.
Silhouette Brands, Inc.
OTC: SIHB
Sector: Novelty Ice Cream
INCOME STATEMENTS
6 Months 6 Months
Ended Ended
6/30/03 6/30/02
Revenue 42,111,073 34,088,699
Cost of Revenue 32,434,511 26,735,122
Gross Profit 9,676,562 7,353,577 |
