BTLY .026 news just out.Bentley Enters $20 Billion Corporate Barter Industry Through Stra
egic Alliance with Intertrade Capital Group
Bentley Enters $20 Billion Corporate Barter Industry Through Strategic Alliance
ith Intertrade Capital Group
Business Editors
LOS ANGELES--(BUSINESS WIRE)--Sept. 11, 2003--Bentley
Communications Corporation (OTCBB:BTLY), an emerging force in the
retail barter industry, is entering the estimated $20 billion
corporate barter business by launching a corporate trade division
through a strategic alliance with Intertrade Capital Group, Ltd., a
leading international trade finance and corporate barter company.
The agreement in principal will join Bentley's recently acquired
Crump Barter Network of 185 barter exchanges that serve about 50,000
small to midsize businesses, with Intertrade's team of international
trade finance and corporate barter specialists. Bentley's new division
will enable the individual exchanges within the Crump Barter Network
to initiate corporate trade and to obtain the resources necessary to
successfully complete transactions. Bentley will also execute
corporate trades that originate from sources outside of the Crump
Network.
Corporate trade is estimated by the US Department of Commerce to
total about $20 billion annually. It gives companies the ability to
sell their excess inventories at full value for cash equivalent trade
credits, rather than liquidating it for pennies on the dollars. Trade
credits can be used as partial payment towards many of a company's
capital expenditures and operating expenses.
"Local barter exchanges typically handle retail barter and smaller
transactions," said Robert Schumacher, Bentley's president and COO.
"Most don't have the necessary corporate barter transaction expertise
and resources, which often requires specialized software, contracts
for various transaction formats, client support specialists, product
remarketing agents, and the distribution channels necessary to
monetize these large transactions.
"The strategic alliance with Intertrade will provide the
expertise and resources to enable members of the Crump Barter Exchange
Network to initiate corporate trade transactions," continued Mr.
Schumacher. "When a member exchange identifies specific customer needs
that cannot be accommodated through retail barter, they will now have
a new alternative to facilitate trades and benefit from these
transactions."
Bruce Kamm, managing director of Intertrade Capital Group, will
manage Bentley's corporate trade division. He emphasized that "the
Bentley-Intertrade strategic alliance will enhance trade opportunities
and revenue while creating new profit potential for members of
Bentley's Crump Barter trade exchange network. Intertrade's global
business reach and alliance partners will also provide Bentley's trade
exchange network and clients with the ability to tap into Intertrade's
sales and marketing resources to reach new markets."
As part of the strategic alliance, Intertrade will provide Bentley
with the ability to facilitate trading under its corporate accounts
receivable trading format. Intertrade will market and promote
Bentley's corporate and industrial trading business and will negotiate
and enter into Accounts Receivable Purchase Agreements. Intertrade
will also manage the utilization or unwinding of cash credits by
providing Bentley's corporate and industrial trade clients with cash
equivalent credit spending opportunities.
About Bentley Communications Corporation:
Bentley is positioning itself to be the domestic leader in the
fast-growing trade and barter industry. Bentley has historically
focused on the implementation of alternative financial transactions
and ecommerce services. In barter it has an ideal opportunity to apply
proprietary systems to enable barter exchanges, and the companies that
barter through them, access round the clock to a user-friendly, online
trade exchange - tailored to their needs. It intends to provide
heightened security to the consumer and transaction credits to the
merchant, whether it is credit, debit or ATM card, barter dollars,
cash or a blend that is processed online or offline.
About Intertrade Capital Group:
Intertrade provides creative financing and innovative marketing
programs utilizing trade and expands business opportunities and profit
potential for many of America's leading corporations. Intertrade also
provides asset management and fulfillment services, alternative
capital, intellectual assets and transactional capabilities to Fortune
1000 companies and governments. It offers liquidity and enhanced
profitability to domestic and global companies by empowering them to
pay for the products, services and capital requirements they need with
their own excess capacity or production.
Forward-Looking Statements:
With the exception of historical information, this news release
and accompanying information may include forward-looking statements
that involve a number of risks and uncertainties. Actual results could
differ materially from those anticipated as a result of various risks.
There are numerous factors that could contribute to such differences,
therefore such projected events and anticipated results are not
warranties or guaranties that such events will occur or that the
Company will achieve such results. For more information about this
corporation and risks involved in the investment of their publicly
traded shares, please see the company's website(s), and/or documents
filed with the SEC, which are easily accessible in the EDGAR database
system.
--30--RJ/la*
CONTACT: Bentley Companies:
Gordon Lee, 310-445-2599
lee@bentleycommunications.com
www.bentleycommunications.com
or
Intertrade Capital Group:
Bruce Kamm, 646-825-8900 ext 811
bkamm@intertradecapital.com
www.intertradecapital.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: RETAIL E-COMMERCE INTERNET MARKETING AGREEMENTS
SOURCE: Bentley Communications
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