re: Beida Jade Bird Universal SciTech (8095.HK) - $0.83
Traded in HongKong
BUSINESS PROFILE
Beijing Beida Jade Bird Universal Sci-tech Co. Ltd.
Embedded systems - the professional key to progress
Application of embedded system products is taking off in the PRC, creating a huge market for Beijing Beida Jade Bird Universal Sci-Tech Company Limited ( "Jade Bird Universal" or "the Company"). Experienced young software and hardware design engineers from Peking University are moving boldly forward to meet this new opportunity.
Jade Bird Universal, supported by Peking University's R&D, has been designing and developing embedded systems since 1996. Its products are applicable to network facilities, car electronics, system exchange, automated industrial machineries, information appliances, electronic products, and fuzzy logic appliances. The company actively promotes and supports research into the theory and manufacturing technology of computer-related embedded system products in order to sustain its leading position in this field.
Its major software development system - Jade Bird System, also known as JB-CASE, is a software development tool developed by Peking University to support the development and protection of system software and application software. Rapid progress in computer applications is revolutionizing software development. This in turn nurtures next generation software development technology and JB-CASE uses the same cycle in its development methods.
In light of the above, Jade Bird Universal holds the main key to advances at the high end of this vital IT area. Besides enjoying R&D backup from Peking University, Jade Bird Universal is accelerating the pace of product development, new generation product research and development, and market development and is keeping Jade Bird Universal's business growing.
Top academic linkages
Jade Bird Universal, as the flagship enterprise of Peking University, has entered into a technology agreement under which it holds the first right over embedded technology already developed or to be developed by the Peking University Institute of Software Engineering and Institute of Microelectronics. The composition of the company's board of directors, with its many distinguished professors, also includes a number of outstanding research experts.
Systems for enhanced security and safety
Embedded systems are the versatile heart of the IT industry, particularly in the relatively new field of networking and communication markets in the PRC. Jade Bird Universal designs, develops, manufactures, and installs five applications using these systems, all at the heat of efficient modern methods of management, control and commerce.
The existing embedded system products developed by the Jade Bird Universal are: ASIC (Application Specific Integrated Circuit), JB-SG2 Security Gateway, Smart card application system, GPS(Global Positioning Systems) application system and WFAS(Wireless Fire Alarm System).
Quality brings its rewards
As part of its quality assurance programme, Jade Bird Universal imposes stringent quality control that involves comprehensive testing on every kind of products.
Jade Bird Universal applies JB-CASE, a software development tool developed by Peking University, for software development. JB-CASE was awarded the Second Prize of State Technological Achievement, Eighth-five State Substantial Technology Achievement Award and China Software Industry Association Honorary Award of China excellent software products in 1996,1998 and 1999 respectively. These awards recognize JB-CASE's distinctive achievement in software development tools.
ASIC
The Company is engaged in the design, development, manufacture and marketing of ASIC products. Pursuant to the Reorganization, the Company has entered into a technical equipment rental agreement and JB-CASE technology license agreement, both dated 17th April, 2000 and pursuant to which, the Company is able to provide computer aided engineering design and technology services and software design tools for the design and development of ASIC to meet the customers' specific functionality and performance requirements, details of which are set out in the sub-section headed "Connected transactions" under the section headed "Relationship with Peking University" in this prospectus. Details of the development of ASIC products are set out in the sub-section headed "Embedded technology" under this section.
The Company provides its customers with ASIC technologies and engineering design services to design customized circuits that offer electronic system manufacturers the benefits of higher levels of circuit integration: improved system performance, reduced system size and lower system cost. The Company has focused its marketing efforts on a broad base of electronic system manufacturers in the PRC. After the Company's sales representatives evaluate a customer's logic design requirements and determine whether there is an application suitable for the Company's ASIC technologies, the next step typically is a visit to the designated customer by the Company's engineers. The Company's sales cycle for the initial sale of a system design is generally lengthy and requires the continued participation of its engineers and sales representatives to ensure the smooth development of the Company's ASIC for application in its customers' end products.
GPS
The Company is engaged in the development, manufacture, sale and installation of GPS Application System called "JB-230M Satellite Monitoring System" in the PRC. The overview of the GPS is set out in the paragraph headed "GPS" in the section headed "Industry overview" in this prospectus.
The GPS Application System is a system which applies the GPS technology, the GIS technology and the wireless communication technology. The GPS Application System includes three major elements: (1) the box unit (the "Box") installed in the moving target; (2) the wireless communication network; and (3) the control center which tracks, controls, receives and sends information from and to the moving target.
WFAS
The Company is engaged in the development, production and sale of WFAS in the PRC. WFAS provides accurate fire detecting and fire alarm functions. All fire sensors accurately analyze the levels of smoke, light and temperature in the detected area. The wireless fire signal transmitter transmits wireless alarm signals to a wireless fire signal transceiver and at the same time, it records data such as time and date, activates the alarm by means of sound and light flashing and shows the fire location on an electronic map. As compared with traditional wire fire alarm system, WFAS are more reliable, economical and versatile. WFAS can be used in places such as ancient buildings, scenic garden or a large group of buildings where the installation of the wire fire alarm system is either not feasible or too expensive.
The Voice of Experience
Jade Bird Universal currently employs 132 personnel well experienced in the specific technologies and processes central to the company's commercial success.
Professor Yang Fuqing, a non-executive director of the Company, also a former director of Peking University's Information and Engineering Department, is a prestigious PRC Science Institute academician with more than 40 years of experience across the entire field of computers and process automation. Among the executive and non-executive directors are a number of highly reputed academics in the field who were educated and trained at top local institutions.
"Jade Bird Universal is an ideal mix of highly reputed and experienced senior academics from Peking University and bright young talents," says Prof. Yang, "and it has already created a number of high-end quality applications. As we expand Jade Bird Universal, we shall keep our eyes firmly fixed on the technology research that will always remain central to our commercial success.
Meeting demands-researching new opportunities
Jade Bird Universal's reputation for quality and reliability and its market-led approach has nurtured the development of software and hardware nationwide.
The PRC's rapid economic growth will continue to be driven significantly by innovative applications, sustaining Jade Bird Universal's own vision of growth as the PRC's premium developer and supplier of high-end embedded systems and product lines for industry majors, government users and others.
To sustain its leadership in embedded system, Jade Bird Universal will further reinforce its research and development activities and promote continuous development. It will set up a technology and marketing center in Beijing, a product research and development center in Shenzhen, and a production center in Hainan Province together with a network of representative offices in the PRC.
Beijing Beida Jade Bird Universal Sci-tech Co. Ltd.
ADD:Beijing Beida Jade Bird Universal Sci-tech Co. Ltd., 3rd Floor, Beida Jade Bird Building, No. 207, Chengfulu, Haidain District, Beijing, P.R.C.
FAX:86-10-62753902
TEL:86-10-62761133
E-mail:webmaster@jbu.com.cn
WEBSITE:http://www.jbu.dom.cn |
