Of course, there is some good news too, sometimes.
A little verbose tough, sometimes...
-Alex
Vendor's new international office signs one of pan-Europe's largest
SFA deals
TAMPA, Fla., July 31 -- PowerCerv (Nasdaq: PCRV), a leading
supplier of client/server business applications, has announced
the signing of a large site license contract calling for SNS bank
in the Netherlands to use PowerCerv's sales force automation
software in over 310 branches to improve customer relationships
and cross-market new products to its customer base.
The implementation will serve as many as 2,000 users, including
bank personnel and those at the affiliated SNS Reaal Group, making
it one of Europe's largest sales force automation projects.
PowerCerv's ADAPTlication for Sales Force Automation (SFA) will
provide SNS with a consolidated account view of legacy data,
opportunity profiles, soft information about individual customers
and marketing campaigns for the first time.
This will enable personal bankers, tellers, loan officers and
other sales representatives to get a complete picture of customer
needs that can be used to help cross-sell personal loans, savings
accounts, mortgages, insurance and other financial products and
services.
"With the heavy competition produced by the deregulation of the
banking industry in Europe, you have to get everything you can
out of each contact with a client, and PowerCerv's SFA system is
the cornerstone of our strategy for doing that," said SNS
Marketing Manager Herke Douw. "By allowing us to capture more
information about the retail and wholesale customers who comprise
our client base, it will give the people in our branches the
ability to work proactively to increase our cross-selling ratio."
A Coup for a New European Player
The SNS contract is the second of its kind for PowerCerv's new
international operations, launched near Amsterdam last year.
PowerCerv also has signed a site license contract with the
European headquarters of Tip Trailer Rental that will serve more
than 800 users in 10 countries. PowerCerv's SFA application is
giving the company an advanced contact management system as well
as remote data synchronization capabilities that can be used to
create quotations in the field.
"These contracts reflect the increasing recognition by
European companies that they need new tools to compete in
today's deregulated environment," said Nick Hewson, president
of the U.K.-based Hewson Group, a leading analyst in the sales
and marketing application systems market.
"The SNS contract in particular is significant because the number
of users involved makes it one of the largest sales force
automation projects in Europe, and the fact that it is occurring
in a country where deregulation hit early indicates that sales
automation will become an essential business strategy as the
effects of deregulation become clearer elsewhere in Europe,"
Hewson said.
Latest Bank to Choose PowerCerv
SNS selected PowerCerv's SFA product because of its broad range of
capabilities, particularly the versatility of its sales and
marketing tracks, and its ability to be quickly and continuously
customized via open, industry-standard object-oriented architecture
to meet the bank's evolving needs, Douw said. The bank also
was attracted by the successful track record of PowerCerv's
technical staff in delivering large projects and the security
and flexibility offered by PowerCerv's policy of providing the
source code, he said.
SNS joins other large financial institutions in the U.S. that
have selected PowerCerv's SFA software, including Long Island
Savings Bank, Federal Home Loan Bank, Silicon Valley Bank,
Wells Fargo Bank, Fleet Mortgage and Barnett Banks of Florida.
The Barnett Banks implementation will be one of the largest,
with plans to serve more than 5,000 sales agents in the bank's
large branch network.
Targeting Financial Institutions
"The SNS contract reflects our success in targeting large financial
institutions and other companies that are planning pan-European
implementations of SFA/customer relationship management software,"
said Scott Cabral, PowerCerv's International Marketing Manager.
"Our experience in the financial sector in the States as well as
the robustness and adaptability of our application give us a
strong competitive advantage that enabled us to edge out more
established vendors in the European market and that will serve
us in good stead as we gain a foothold here."
ADAPTlication Suite
PowerCerv's ADAPTlication for SFA is part of a suite that also
includes packages for Financials, Customer Support, Distribution
and Manufacturing. All of these "adaptable applications,"
specifically engineered to accommodate the rapid change necessary
for sustaining competitive advantage, are usable out of the box
or customizable via PowerCerv's Object Extensible Architecture.
They function either as standalone packages or as enterprise-wide
solutions that can be integrated with each other or with third-party applications. |
