RT-Digital Signage Market-Increasing and about to boom.
vmivideo.com
Industry Article
August 18, 2003
by VMI
Digital Signage- Capture the Audience with the Message
The market for Digital Signage is growing with unlimited applications. Retailers began using digital signage to capture the attention of potential customers and draw them into stores. Now retailers and other organizations are using digital signage to influence, inform, showcase, and customize content for specified demographics. The big advantage of digital signage is that it can be tailored to deliver specific messages at specific times and locations. Gone are the days where-in changing a message takes days or weeks.
What Makes Digital Signage Effective:
- Sound can attract and inform.
- Full motion video is attractive and eye catching.
- Remote digital update capability means signage real estate can be optimized. Content can be updated easily and in a timely manner.
- Interactive touch screen capability enables signs to respond to customer inquiries, displaying instructions, data, maps, and other information.
Examples of Where & How Digital Signage Used?
- Supermarkets and Retailers- delivering specials and previewing new or soon to be available products to influence purchasing decisions
- Corporate Offices- employee training, stock and company updates, customized information for waiting customers
- Colleges- to inform students of campus events, news, and showcase student work
- Museums- interactive guides, maps, and exhibit information
- Doctors Office- to entertain and educate patients
- Hotels and Resorts- to inform guest of activities and service
Advantages of Digital Signage Over DVD, CD or VHS Players
- No duplication and mailing costs associated with physical media
- Local operators are NOT required to load physical media and maintain the player
- Traditional media allows no confirmation of playback. It is impossible to tell whether or not the VCR or TV was turned on and had the correct media.
Advantages of Digital Signage Over Computer Based Sign System
- No local user intervention
- Low IT department workload
- No operating system failures, no blue screen
- No per sign software purchase
- Lower power consumption
Advantages of Networked Digital Signage Over a Set-Top Boxes
- Network traffic is greatly reduced and can be scheduled for off-peak time at lower cost
Video Quality is Better (DVD vs. off-air TV)
- Playback continues even if the network fails
- Content can more easily be viewed when it's needed (e.g. time zone issues) |
