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Technology Stocks : ARM Holdings (Advanced RISC Machines) plc.
ARMH 74.12-0.8%9:30 AM EST

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To: Bruce Byall who wrote (760)10/23/2003 11:39:30 AM
From: Bruce Byall  Read Replies (1) of 912
 
ARM Announces New Primecell Peripheral For Memory Stick Products
CAMBRIDGE, UK - Oct. 22, 2003 – ARM [(LSE:ARM); Nasdaq: ARMHY], the industry's leading provider of 16/32-bit embedded RISC processor solutions, today announced a new member of its PrimeCell® peripheral product family, the PL200 Memory Stick Host Controller for Memory Stick products. With technical support from Sony Corporation to ensure compatibility with the Memory Stick format including Memory Stick PRO, ARM developed the PL200 controller, which is widely used in products such as PDAs, cameras, mobile phones and electronic automotive solutions.

"ARM's introduction of new Memory Stick solutions based on its technology will facilitate the development of Memory Stick products by other manufacturers, which will help to realize the further expansion of the Memory Stick connected world," said Masaharu Yanaga, senior general manager, Memory Stick Division, Recording Media Company, Micro Systems Network Company, Sony Corporation. "The new PrimeCell PL200 product is highly efficient, and is a recommended solution for manufacturers who develop Memory Stick products."

"The two companies have been in a collaborative relationship," said Takio Ishikawa, president, ARM KK. "The strength of our relationship has enabled a new level of collaboration, which has resulted in the ARM® PrimeCell PL200 Host Controller becoming the preferred solution for the Memory Stick format."

The ARM PrimeCell PL200 Memory Stick Host Controller interfaces between the AMBA™ system bus and Memory Stick. It is supplied with a comprehensive software driver, which provides ease of system integration and a low gate count.

The ARM PrimeCell PL200 Memory Stick Host Controller is now available to licensees of the Memory Stick protocol. For more information, please go to the ARM website, www.arm.com.
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