Bombardier's Evinrude Receives 'Highest in Customer
Satisfaction With Two-Stroke Engines' From J.D. Power
and Associates
FORT LAUDERDALE, FLORIDA--OCTOBER 30, 2003 - 17:01 ET
Bombardier Recreational Products
announced today that its Evinrude Direct Injection (DI) outboard
engine brand ranked "Highest in Customer Satisfaction with
Two-Stroke Engines" in the J.D. Power and Associates 2003 Marine
Engine Competitive Information Study(SM).
Customers are extremely satisfied with Evinrude outboard engines,
which achieved the highest index score among two-stroke outboard
engines, including carbureted and Direct Injection (DI) engines.
Evinrude DI engines received high marks for:
/T/
- Ease of starting;
- Quietness of the engine at cruising speed;
- Ability for boat to accelerate rapidly;
- Cruising speed of boat;
- Standard warranty coverage of the engine.
Evinrude also performed especially well in:
- Engine emissions;
- Cruise time/range between fuel stops.
/T/
"Receiving this award is a real triumph. It's a testament to the
steps we took to perfect direct injection technology through
Bombardier management discipline and innovation," said Roch
Lambert, vice president and general manager of the Boats and
Outboard Engines Division. "And it's important to point out that
the engines in this study represent the first year of Evinrude
production under Bombardier's leadership.
"This means that consumers have experienced the durability,
quality and reliability of Evinrude outboard engines, and they
clearly appreciate the impact we've made in the outboard engine
market since Bombardier purchased the Evinrude and Johnson
brands," added Lambert.
In addition to its existing DI line, Bombardier recently released
its new Evinrude E-TEC(TM) outboard engine technology, which is
available in 40, 50, 75 and 90 horsepower (hp) models for the
first year. Evinrude E-TEC provides excellent power and torque,
while being environmentally responsible and providing a unique
and pleasant Evinrude signature sound. The entire Evinrude
line-up ranges from 40 to 250 hp, and includes the High Output
versions.
Headquartered in Westlake Village, Calif., J.D. Power and
Associates is a global marketing information services firm
operating in key business sectors including market research,
forecasting, consulting, training and customer satisfaction. The
firm's quality and satisfaction measurements are based on
responses from millions of consumers annually. Media e-mail
contact: michael.greywitt@jdpa.com or john.tews@jdpa.com.
Bombardier Recreational Products designs, develops, builds,
distributes and markets utility vehicles, Rotax(TM) engines and
karts, Ski-Doo(R) and Lynx(R) snowmobiles, Bombardier(TM) ATVs,
Sea-Doo(R) watercraft and sport boats, Johnson(R) and Evinrude(R)
outboard engines, as well as Evinrude direct injection and
Evinrude E-TEC(TM) technologies.
Bombardier Inc., a diversified manufacturing and services
company, is a world-leading manufacturer of business jets,
regional aircraft, rail transportation equipment and motorized
recreational products. It also provides financial services and
asset management in business areas aligned with its core
expertise. Headquartered in Montreal, Canada, the Corporation has
a workforce of some 75,000 people and manufacturing facilities in
25 countries throughout the Americas, Europe and Asia-Pacific.
Its revenues for the fiscal year ended Jan. 31, 2003 stood at
$23.7 billion Cdn. Bombardier shares are traded on the Toronto,
Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
(SM) J.D. Power and Associates 2003 Marine Engine Competitive
Information Study. Study based on responses from a total of
10,734 owners of 2002 and early 2003 model-year boats.
www.jdpower.com
(R), (TM) Trademarks of Bombardier Inc. or its subsidiaries. |
