Apex Digital Selects ESS Technology's MPEG-4 Encoder Chip For Solid-State Camcorder
Monday November 3, 8:03 am ET
FREMONT, Calif., Nov. 3 /PRNewswire-FirstCall/ -- ESS Technology, Inc. (Nasdaq: ESST - News), a leading provider of silicon solutions for digital imaging, digital video and digital audio consumer electronics, and Apex Digital, a leader in consumer electronics and a major supplier of consumer digital entertainment products including DVD, TVs, digital still cameras (DSC) and camcorders, announced today the selection by of ESS Technology's MPEG-4 Encoder chip for their next generation of solid-state camcorder.
This new MPEG-4 Encoder chip with superior compression technology produces data rates that permit capture on a Secure Digital card (SD card) to store video, audio and still images. The SD card is a solid-state flash memory storage device that replaces the tape-based mechanical systems of traditional camcorders, allowing camcorders to be smaller, more convenient to use and cost-effective.
ESS Technology's ES7901 MPEG-4 Encoder chip has high quality video and audio compression capabilities and is ideal for the development of solid-state camcorders and other portable video and audio products. The ES7901 offers true natural motion 30 fps MPEG-4 video, high-fidelity AAC two-channel audio, and up to four mega-pixels digital still camera functionality. It also offers advanced technology for MPEG-4 encoding including I, P, and B frames, and quarter-pel motion estimation as defined in the MPEG-4 Advanced Simple Profile (ASP) standards. In addition, its sophisticated pre-processing (temporal noise reduction) and post-processing (de-ringing and de-blocking) filters produce superior visual quality.
"We are excited to be the pioneer U.S. supplier to introduce a solid-state camcorder that records and plays MPEG-4 video using the state-of-the-art MPEG-4 Encoder chip from ESS," said, David Ji, CEO of Apex Digital.
"Apex Digital is a leading consumer entertainment supplier in the U.S. with national distribution through major retail stores," said Patrick Ang, executive vice president & chief operating officer of ESS. "We are extremely pleased that they have selected ESS to power their new solid-state camcorder products."
Apex's DV2100 new solid-state camcorder designed using the ES7901 MPEG-4 Encoder chip is a miniature hand-held digital camcorder and still camera with superior video and image quality. This camcorder comes with a 2.1 Mega-pixel CMOS sensor, LCD display, flash control, 64 Megabyte SD card (for recording up to 30 minutes of video), as well as an analog video and audio connector.
About ESS Technology
ESS Technology, Inc., is a leading supplier of high-performance feature-rich chips for the rapidly expanding DVD, digital imaging and digital entertainment markets. The company is also a leading provider of solutions for applications in the growing consumer entertainment market. ESS provides advanced products that enable the emergence of digital home systems that deliver and manage entertainment and information in the home.
ESS, headquartered in Fremont, California, has R&D, sales, and technical support offices worldwide. ESS Technology's common stock is traded on the Nasdaq National Market under the symbol "ESST". ESS Technology's web site address is: esstech.com .
About Apex Digital Inc.
Headquartered in Ontario, California, Apex Digital Inc. is the country's leading manufacturer and marketer of DVD home entertainment players and a fast-growing supplier of analog and digital televisions. Founded in 1999 by David Ji and Ancle Hsu, privately held Apex Digital, Inc. expects to exceed $1 billion-plus in sales for 2003. The company's products are now carried in over 20,000 retail outlets nationwide. For more information about Apex Digital Inc. go to apexdigitalinc.com .
The matters discussed in this news release include certain forward-looking statements that involve risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, the timely availability and acceptance of ESS's new products, the dependence on continued growth in demand for consumer multimedia products, the possible reduction of consumer spending occasioned by terrorist activity and armed conflict, the effect of SARS on the global economy, and the other risks detailed from time to time in the SEC reports of ESS, including the reports on Form 10-K, Form 10-Q and Form 8-K. Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.
NOTE: All trademarks mentioned in this news release are owned by their respective holders and are used in this news release for identification purposes only.
Source: ESS Technology, Inc. |
