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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (1216)11/4/2003 2:18:37 PM
From: RealMuLan  Read Replies (1) of 6370
 
China's Appeal for Cabbage Is Withering
By TED ANTHONY
Associated Press Writer

November 4, 2003, 2:04 PM EST

BEIJING -- To the Chinese capital, the dawn of November long meant one thing -- the invasion of winter cabbage, the government-subsidized, not-too-tasty "patriotic vegetable" that sustained the masses through the icy months.

Rickety trucks from one-horse towns streamed into the city, laden with heads of "da baicai" -- big cabbage. Folks queued their donkey carts and wheelbarrows, anxiously stocking up. Refrigeratorless families by the millions lined gray rooftops with edible green shingles.

This week, the cabbages are coming, right on schedule. But it's not like it used to be.

With each November's passing, the fuel of the proletarian revolution is becoming simply another lifestyle choice in a shiny city of dizzying selections. And therein lies a tale -- of economic progress, increasing affluence, and a generation of pickier palates weaned on Pizza Hut.

"Old grandpas still fondly remember da baicai. But for people my age, it's just like any other vegetable," said Dong Yue, 34. He oversees marketing for Dayanglu, one of Beijing's largest wholesale produce markets. Its inventory this week includes 109 varieties of vegetables.

In recent days, vendors from all corners of the land have brought their perishable harvests to Dayanglu for the pre-winter rush. Color is splashed everywhere: scarlet bell peppers, emerald hot peppers, eggplants in deep purple.

Armed with the inventory of available vegetables, Dong ticks off those that many farmers hadn't heard of a decade ago. When he's done, 50 of the 109 items are checked -- everything from iceberg lettuce to celery to the more exotic "monkey-head mushrooms."

"Lines for da baicai? You won't see that anymore," said Gao Zhanmin, laughing as his half-full truck of cabbages loomed behind him. "They want one bunch, they just go out and buy it. They don't need to fill their homes with it anymore."

Twenty years ago, 95 percent of sales at Beijing's wholesale produce markets came from da baicai. Ten years ago, it was between 50 and 70 percent. This year, Dong expects just 9 percent of Dayanglu's sales to come from the cabbage.
newsday.com
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