Delphi Receives Aftermarket Business 2003 Global Design Award
Tuesday November 4, 12:40 pm ET
Earning Best of Show for Marketing Promotion, Gold Award For 2003 Advertising Campaign
biz.yahoo.com
LAS VEGAS, Nov. 4 /PRNewswire/ -- Delphi Product & Service Solutions, part of Delphi Corp. (NYSE: DPH), received top honors for the Aftermarket Business Global Design Awards, winning the Best of Show for the Brickyard 400 NASCAR Race Promotion and taking home the Gold Award for their Parts Cars Are Born With advertising campaign in 2003.
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Delphi's Best of Show-winning promotional campaign included a direct mail launch and advertisement for a campaign, which ultimately gave away 25 trips to the 2003 Brickyard 400 race in Indianapolis August 1-3, 2003. This promotion helped tie into the excitement of NASCAR, where Delphi co-sponsors the UAW-Delphi #25 car in the Winston Cup series, all while carrying the sales message. The direct-mail piece included a 3-dimensional box, specifically designed to stand out from other mailed items, containing information on the promotion, as well as a Delphi-branded coffee mug. The mug also contained a free Delphi Oxygen Sensor. All registrations had to be completed on-line.
The Gold Award was given to Delphi for the new advertising campaign -- "The Parts Cars Are Born With" signified with a bold stamp on product savvy ads touting Delphi's broad range of aftermarket products. The campaign was also designed to communicate Delphi's OE connection to the aftermarket audience and provide a venue to announce special promotions and direct potential customers to the web site.
The awards will be formally presented to Delphi at the 2003 AAPEX show in Nov. 4-7, 2003, where Delphi will be exhibiting in booth 1638.
Delphi provides a wide variety of OE quality replacement parts including air & fuel delivery products, Delphi Freedom® batteries and emissions and thermal components, offering full-line coverage in domestic and import applications. Delphi aftermarket products are available online at go.delphi.com . For more information about Delphi, visit delphi.com |
