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Strategies & Market Trends : Galapagos Islands

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To: X Y Zebra who wrote (48846)	11/12/2003 2:14:08 PM
From: Original Mad Dog	Read Replies (1) of 57110

I have a Sequoia too. Great vehicle. When Toyota adapts its hybrid technology to the SUV's (reportedly the Highlander will be offered in 2005 with a Prius-like hybrid engine), the SUV gas mileage stigma will recede. Right now we use passenger cars for commuting and the Sequoia only for kid hauling and trips. If I were sitting in Saudi Arabia right now, one thing I would be thinking of is how the hybrid engines (and perhaps fuel cells and other alternative powerplants) are on the verge of taking away my oil market. In ten years, if the hybrid continues to evolve and give us 60 MPG, the oil market as we know it will collapse. The resulting economic dislocation could set off spasms of terrorism, but the resulting lack of dependence on Saudi Arabia will be a good thing in the long run. One of the reasons the Japanese plants in the U.S. don't share the GM/Ford problem is that most of them are not unionized, so no UAW to thwart quality improvement and cost cutting efforts. But a big part of it is also a design advantage. It's not all the union's fault.

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