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Strategies & Market Trends : China Warehouse- More Than Crockery
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To: RealMuLan who wrote (1424)11/14/2003 12:04:36 AM
From: RealMuLan  Read Replies (1) of 6370
 
China looks to make great leap forward
By Mure Dickie
Published: November 14 2003 4:00 | Last Updated: November 14 2003 4:00

The latest sleek silver box built by Chineseelectronics maker Yuxing Infotech looks little different from countless other video disc players stacked under television sets around the world.


This one, however, is special - it plays Enhanced Versatile Discs, or EVDs, a homegrown Chinese standard that will be launched next week and which its corporate backers hope will soon be challenging the DVD for the loyalties of couch potatoes everywhere.

"We can offer a much better audio and visual experience than DVD," says Hao Chieh, president of Beijing E-world Technology, the venture set up by a consortium of Chinese DVD player producers to develop the new standard.

The idea of China as the source of a new electronics format may surprise consumers used to the dominance of US, European and Japanese companies but the EVD push is part of a broad effort by China to play a greater role in shaping global standards.

PC and consumer electronics companies have teamed up to develop a standard for communication between devices such as computers and mobile phones, while local telecommunications manufacturers are trying to develop a homegrown "third generation" telecoms standard.


news.ft.com
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