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Politics : Idea Of The Day
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To: jjkirk who wrote (45019)11/19/2003 2:50:27 AM
From: IQBAL LATIF  Read Replies (1) of 50167
 
One of the key members of this class spews venom at a scale distasteful and unprecdented even by tabloid standards of UK???

The Economist’s ‘Face Value’ column profiles Paul Krugman and pretty well sums up my own view of him:

But, increasingly, people are asking whether Mr Krugman's success as a journalist is now coming at the expense of, rather than as the result of, his economics…perhaps the most striking thing about his writing these days is not its economic rigour but its political partisanship.

I saw a copy of Krugman’s latest book in one of the local bookstores yesterday and was struck by its cover art. The cover art for the non-US or Commonwealth version of the book is very different from the unremarkable text that adorns the US version. Click here to see the version that retails at Amazon in the UK

images-eu.amazon.com

and now compare it to the cover from Amazon’s US site,
images.amazon.com

The cover art work for the non-US edition is more characteristic of the shopfront trashing anti-globalisation left than what we might expect from a mainstream commentator and publishing house. If I’m right about there being two sets of cover art for the US and non-US version, then the publishers seem to be engaging in a little more than just the usual territorial price discrimination. They seem to be discriminating across markets in relation to the cover art as well. I doubt they would get away with a cover like the Commonwealth version in the US. It says a lot that they think this sort of thing will work in other markets.

posted on 18/11/2003
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