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Technology Stocks : Truevision

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To: Patrice Gigahurtz who wrote (39)	8/12/1997 7:59:00 PM
From: Perry Kivolowitz	of 216

I listened in on today's call (Thank you Truevision IR) and here are my impressions: o The company reported a decrease in revenue of 38 percent for the quarter and 39 percent for the year. o A loss of $0.70 for the quarter and $1.56 for the year. o The results included significant one time expenses. o The company was extremely upbeat about the next fiscal year, stating that they've put the bad news behind them and are better prepared for future profitability. They provided arguments to support this view which I found to be consistent with my own read of their marketplace and were therefore, convincing to me. o I was extremely impressed with Lou Doctor's bearing and his grasp of his business and his market (don't laugh - being a CEO of a public company doesn't necessarily assure a grasp of either). I felt he was upfront and candid in his answers. o Analyst's questions (there were very few) were not adverserial and bordered on supportive. While my continuing gripe with Truevision about their public relations/marketing efforts (minimal visibility compared to their potential to tell a compelling story) remains, I for one look toward good things in Truevision's future. Perry Kivolowitz

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