Points Reaches Agreement With HBC Points to Deliver pointscorporate Solution Powering
the Sale Of HBC Rewards to Corporate Partners
INTERNATIONAL LTD ("PTS-V;PTSEF-0")
HUDSON'S BAY CO ("HBC-T")
- Points Reaches Agreement With HBC
- Points to Deliver pointscorporate Solution Powering the Sale
- Of HBC Rewards to Corporate Partners
Points International Ltd., operator of pointsxchange(r), the only
independent loyalty points exchange - at www.points.com - is pleased to
announce an agreement with the Hudson's Bay Company through the Hbc Rewards
program. The agreement involves a custom technology solution to enhance the
Hbc Rewards program.
Through its pointscorporate solution, Points will power the sale of
Hbc Rewards to businesses that purchase points to be offered as incentives
for their employees, partners and customers. Points is also powering the
distribution and fulfilment of these Hbc Rewards to corporate clients.
"With this new Points Solution, the Hbc Rewards program is even more
effective," said Rob MacLean, CEO of Points. "We welcome this new
relationship with an industry leader such as Hbc, and commend this
enhancement to the Hbc Rewards program."
"We are pleased to develop this important new offering through our
Corporate Gift Card & Incentives division; this is an excellent tool for
companies to purchase Hbc Rewards points to use as a reward for their
business. The partnership announced today strengthens the Hbc Rewards
program. We are always looking for new opportunities to have our 8.5
million members accumulate points faster, and provide them with the widest
selection of goods and services available for redemption, said Steve
Allmen, General Manager Third Party Business.
More about Points International Ltd. and www.points.com
Points operates pointsxchange(r), the only independent loyalty points
exchange - at www.points.com - allowing consumers to exchange points and
miles from one participating loyalty program to another to achieve the
rewards they want faster than ever before.
pointsxchange(r) has to date attracted over 35 partners, including
industry leaders eBay (Anything Points), American Airlines (AAdvantage),
InterContinental Hotels (Priority Club(r) Rewards), Air Canada (Aeroplan),
Delta Air Lines (Sky Miles), Imperial Oil (Esso Extra),
GiftCertificates.com, Fairmont Hotels & Resorts, Cathay Pacific Airways
(Asia Miles), American West Airlines (FlightFund), Alaska Airlines,
(Mileage Plan), Sprint, JCPenney and many more.
Through a portfolio of custom technology solutions, Points is building
rewarding partnerships with the world's leading loyalty players. Additional
Points Solutions include the innovative pointspurchase(tm) and pointsgift
solutions, which power the online sale of miles and points to members of
leading loyalty programs.
Points Solutions, including pointsxchange(r), are internationally
marketed to travel providers and loyalty programs through a distribution
alliance with Sabre, the leading provider of technology, distribution and
marketing services for the travel industry.
Points' shares trade on the TSX Venture Exchange under the stock
symbol PTS. For more information, visit www.points.com.
Hudson's Bay Company: More on this organization...
Hudson's Bay Company, established in 1670, is Canada's largest
department store retailers and oldest corporation. The Company provides
Canadians with the widest selection of goods and services available through
numerous retail channels including more than 500 stores led by the Bay,
Zellers and Home Outfitters chains. Hudson's Bay Company is Canada's fifth
largest employer with 70,000 associates and has operations in every
province.
TEL: 416.596.6381 Christopher Barnard
Points International Ltd.
E-mail: christopher.barnard@points.com
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