American Technology Corp. Appoints Senior Executive to Lead Business Product
Sales; LRAD (Long Range Acoustic Device) Proving to Be a
Breakthrough Technology for Force Protection
SAN DIEGO--(BUSINESS WIRE)--Dec. 10, 2003--American Technology
Corp. (NASDAQ: ATCO) (ATC) announced today the appointment of Joseph
A. Zerucha as vice president of sales and marketing. Zerucha will be
leading the company's business products and licensing group, marketing
and selling HSS(R), NeoPlanar(R) and PureBass(R) sound products to
companies that employ audio in consumer, commercial and professional
applications.
Zerucha has extensive corporate, sales and marketing experience
serving in corporate leadership positions at Tachyon Inc. (chief
operating officer), Clear Channel Communications (division president
of NSN Network Services), ViaSat Inc. (director, worldwide sales and
channel development) and ComViSat/Coded Communications (chief
executive officer and founder).
"Our commercial business requires experienced senior executive
leadership," said Kalani Jones, chief operating officer of American
Technology Corporation. "Joe has an impressive senior executive
background that includes driving five consecutive years of 30 - 50%
annual sales growth at ViaSat and completing the build-out of a new
industry-leading audio distribution platform at Clear Channel. His
sales and marketing skills complement a new ATC management team
experienced in successfully bringing ground-breaking technologies,
like HSS and LRAD(TM), to market."
"ATC's proprietary suite of audio technologies is impressive,"
said Zerucha. "I look forward to working with Kalani and the rest of
ATC's management team in growing the market for HSS, NeoPlanar and
PureBass."
The company recently organized sales and marketing into two
divisions due to increasing government/military business. Carl
Gruenler, vice president of military and government operations, heads
the company's government and force protection group. This group is
tasked with expanding the force protection market and selling LRAD,
NeoPlanar and HSS products to government and military customers.
Global interest in the company's Long Range Acoustic Device (LRAD)
has been increasing rapidly. LRAD was developed with the release of
Naval Vessel Protection Zone requirements to enforce a 500-yard
exclusion zone and 100-yard protection zone. These requirements were
instituted as a result of the attack on the USS Cole. LRAD is a
breakthrough technology to clearly communicate at ranges in excess of
500 yards with a warning tone in the same device that can change
behavior. The company believes favorable customer acceptance of recent
installations is proving LRAD's value for stand off communications,
shipboard and shore/waterside protection and use in land-based
installations and vehicles. |
