BOOK WORMS AND OTHER INVASIVE SPECIES
drudgereport.com
DRUDGE REPORT XXXXX WED DEC 17, 2003 17:06:32 ET XXXXX
BOOK YEARENDER: O'REILLY TRAILS FRANKEN IN SCANNED SALES; 'SOUTH BEACH' TOP OF NONFIC LIST
FOXNEWS's top-rated host Bill O'Reilly recently claimed that he is "running against Hillary for most copies of nonfiction books sold this year!"
But numbers obtained by the DRUDGE REPORT show a dramatically different sales scene for 2003.
NIELSEN, the same company that ranks O'Reilly #1 on Cable TV, currently places O'Reilly at #6 for the year on the nonfiction charts -- trailing rival Al Franken by nearly 30%!
[O'Reilly ranks #63 on USA TODAY's 2003 sales chart.]
"We've outsold that guy [Franken] all over the place," O'Reilly claimed Monday on NBC's TODAY show. "We're running against Hillary for most copies of non-fiction books sold this year!"
With two weeks to go for 2003:
Nonfiction
1. South Beach Diet Dr. Arthur Agatston 2,304,608* 2. Purpose Driven Life Warren 1,507,902 3. Living History Clinton 1,084,520 4. Ultimate Weight Solution McGraw 836,043 5. Lies and The Lying Liars Franken 674,024 6. Who's Looking Out for You O'Reilly 430,407 7. Benjamin Franklin Isaacson 384,137 8. Dude, Where's My Country Moore 365,519 9. Treason Coulter 364,848 10. Fly Boys Bradley 222,685 11. Short History of Nearly Everything Bryson 217,591 12. Moneyball Lewis 210,108 13. Royal Duty Burrell 159,261 14. Who's Your Caddy? Reilly 151,978 15. Every Second Counts Armstrong 145,183 16. World According to Mr. Rogers 141,405 17. Madame Secretary Albright 122,167 18. New Cookbook, BH&G Better Homes & Gardens 118,230 19. Merriam Websters Dictionary 115,185 20. Bushwacked Ivans 110,000
*Indicates Units Scanned
As a comparison, Harry Potter fiction has scanned 7,908,391 units; DaVinci Code moved 3,023,336.
NIELSEN's BOOKSCAN numbers represents purchased, sold and bagged copies at AMAZON, BARNES AND NOBLE, BORDER'S, COSTCO and other outlets.
[BOOKSCAN is generally considered to capture about 70-80% of total sales in USA.]
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