SBI.Razorfish and ATG Team Up to Launch New E-Commerce Website for FranklinCovey
Tuesday December 23, 9:00 am ET
- New Solution Allows Global Leader to Build Stronger Relationships With Its Customers -
SALT LAKE CITY and CAMBRIDGE, Mass., Dec. 23 /PRNewswire-FirstCall/ -- SBI.Razorfish, part of SBI Group Inc., a leading marketing and technology consulting firm, and ATG (Art Technology Group Inc.) (Nasdaq: ARTG - News), a leading provider of innovative software applications for commerce and customer self-service, today announced that they have designed and built a new e-commerce site for FranklinCovey. The new FranklinCovey.com strengthens the value of the e-commerce site as a real business channel by making it more effective at managing the customer experience and enabling sales. A global leader in effectiveness training, productivity tools, and assessment services, and creator of popular products such as the FranklinCovey Planning System(TM), FranklinCovey clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions.
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Built on ATG Commerce, the new FranklinCovey.com employs new commerce and self-service functionality to simplify the online shopping experience for customers, lower shopping cart abandonment, and more easily target customers with tailored online marketing promotions. Through an ATG platform and a user interface designed by SBI.Razorfish, customers are able to navigate more easily through the checkout process and manage their orders online.
"The combination of SBI.Razorfish's innovative implementation approach with ATG's solid products helped to make this one of our most successful technology initiatives to date," said Douglas Smith, executive vice president of Consumer Direct channels for FranklinCovey. "Both partners recognize the value of maximizing the online channel for our customers. We feel we have a more reliable and scalable commerce site today -- one that will allow for improved online customer service and relationship management."
As a result of this project, FranklinCovey is able to cost-effectively scale its site to meet demand during its traditionally high-traffic period between the months of October and February.
"The new FranklinCovey.com is an example of the kind of exciting solutions that are possible when we pair SBI.Razorfish's user-centric design expertise with our customer-focused software applications," said Darren Burris, alliance manager for ATG. "This success is indicative of the kind of engagements ATG and SBI have undertaken, and underscores why we selected SBI as ATG Business Partner of the Year for the Americas in 2003."
Recognized in April 2003, ATG selected SBI as Business Partner of the Year, Americas. The award exemplifies the best qualities found in a business partner that demonstrates excellence in driving revenue, loyalty to ATG products, and the ability to develop new business. SBI has driven successful ATG implementations for American Airlines, Cadence, Classroom Connect, Hotels.com, Kraft, McNeil Pharmaceuticals, VERITAS, Walgreens, and more.
"Together, ATG and SBI have solved client business problems, led successful marketing generation activities, and developed a joint pipeline that could not have been done alone," said Darin Brown, executive vice president of marketing and strategy, SBI.Razorfish. "We look forward to working on many more successful projects like FranklinCovey.com and expanding our ATG relationship in other strategic areas and regions."
About SBI Group
SBI Group Inc. helps leading companies use creativity and information technology to solve critical marketing and operational business challenges. Its SBI.Razorfish division takes a user-centric approach to design and implement web-based systems and related marketing programs that build stronger customer relationships, increase revenue, and enhance user satisfaction. Its SBI.Enteris division works with clients to boost performance by improving business processes and their supporting technologies. SBI Group has offices in major cities throughout the U.S. and affiliate operations in Europe and Asia. For more information visit www.sbigroup.com .
About ATG
ATG (Art Technology Group, Inc.) is a leading provider of innovative software applications for commerce and customer self-service. Customers around the globe rely on ATG for frontline applications that enhance and improve the entire customer lifecycle experience. Deployed on the industry's most popular application servers, ATG's application suites for e-commerce, portals, and relationship management are ideal for integrating online initiatives across the enterprise.
ATG has delivered online solutions to blue-chip companies worldwide including Aetna Services, Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J.Crew, Sun Microsystems, Walgreens, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com . |
